Liberty National Life Insurance Company has been in the insurance business since 1900. We offer affordable life and supplemental health insurance through in-home and workplace sales. Providing local, one-on-one service to our policyholders is something we’ve done from the beginning. Superior customer service will always remain one of our top priorities. For more information about Liberty National’s history, check out our timeline here.
Liberty National's predecessor, a fraternal benefit society, is incorporated in Huntsville, Alabama, on August 31, 1900.
Principal office moves to Birmingham, Alabama and has 26 employees.
The name is changed to Liberty Life Assurance Society.
Incorporates as a stock company and changes its name to Liberty National Life Insurance Company.
Liberty National reaches $30 million of life insurance in force.
Liberty National pays its first cash dividend.
Frank Park Samford is elected President and CEO.
During the next few years, Liberty expands to serve the states of Alabama, Florida, Georgia, Louisiana, Mississippi, South Carolina, and Tennessee.
Makes its first acquisition, Brown-Service Insurance Company, a marketer of home service insurance with customers and Agents across Alabama.
Liberty National reaches $500 million of insurance in force.
Liberty National places a 1/5 size replica of the Statue of Liberty atop its Birmingham headquarters and alters the Birmingham skyline forever.
Liberty National begins recording consecutive annual increases in both earnings and dividends that are unmatched by any other member of the New York Stock Exchange.
Liberty National products become more diversified, most notably with the introduction of an affordable and popular cancer policy and its dramatic expansion of financial services for customers.
Liberty National sells $1 billion in new policies for the first time.
Liberty National reaches $5 billion of insurance in force.
Liberty National Holding Company is formed.
Liberty National reaches 2,500 Agents.
Reorganization makes Liberty National Holding Company the parent company of Liberty National Life Insurance Company. The holding company purchases Globe Life And Accident Insurance Company.
Liberty National Holding Company becomes known as Torchmark Corporation, the parent company of Liberty National Life Insurance Company.
The holding company acquires United American Insurance Company of Dallas for $138 million and Continental Investment Corporation, which includes Waddell and Reed and United Investors Life Insurance Company.
Liberty National buys Family Service Life Insurance Company.
Family Service Life Insurance Company and Waddell & Reed are spun off.
Liberty National reaches $35 billion of insurance in force.
Liberty National is named for the first time to Ward's Top 50 Life-Health List and remains on it every year since then.
Liberty National redomiciles from Alabama to Nebraska.
Closer to the Heart, a long-term humanitarian project, is launched by Torchmark Corporation, the holding Company for Liberty National, providing hands-on and financial support to the communities where its associates live, work, and visit.
Closer to the Heart donations reach more than $220,000.
Liberty National announces new partnership with Roush Fenway Racing for 2017.