Liberty National's Marketing Plan

Liberty National focuses on the lucrative middle-income market for both individuals and employees, with Section 125 tax saving advantages for employees and employers

“Leads are provided based on productivity to help you spend more time selling and less time prospecting.”

Why the middle-income market?

• The middle market represents the largest segment of uninsured households, with half – 36 million – admitting they need more life insurance (LIMRA International, Sept. 2012)
• Three in 10 American households are uninsured and half say they need more life insurance (LIMRA International, Sept. 2012)
• The average cost of a funeral is $7,755. With additional costs, such as transporting of remains, preparation of the body, and the facility fee for the ceremony, it could be up to $15,000 (NFDA, Feb. 2013)

At Liberty National, we have more leads than Agents to work them. We provide leads to the Agent from a variety of sources.

More importantly, thanks to our introductory offers, Agents collect sponsorships from existing customers and businesses. Agents use our industry-leading Laptop Sales Presentation© to explain features and benefits of our products at the push of a button. Using this innovative approach, Agents can make sales their first day. Also, our electronic application allows Agents to submit applications faster without the hassle of paperwork.